The “selfie.” Everywhere we turn people (and brands) are embracing the selfie and shameless mirror picture trend regardless of the setting – airport, restaurant, car or dressing room. Last week, Michelle and I traveled to Silicon Valley for the BlogHER conference, namely the #Selfiebration. Everywhere we went we were bombarded by self-promotion selfies – brands requiring a selfie in exchange for a branded trinket, a selfie for a coupon, a selfie for a chance to win a prize, you name it. To brands’ demise, selfies are the hottest trend. However, one brand embraced what I believe is the true meaning of a selfie—confidence.
After a long day of meetings, I retreated to my hotel room only to be greeted by surprise messages on the mirror, “You are enough.” Of course, with the boost of confidence it instilled in me, an impromptu selfie with the encouraging message was called to action. At first, I hesitated. I’m not a selfie-snapper, I have hidden in the selfie shadows. My lack of self-esteem draws attention to what I believe-to-be “flaws”—flyaway hairs, tired eyes, lack of toned arms and too-thin lips—things I would never feel comfortable flaunting on social media. However, something about the message, “I am enough” stuck with me. It led me to realize that yes, I am enough and I am proud of every last bit that makes me, me. So there I went, uploading a selfie to the Twittersphere.
The confidence-boosting messages didn’t end there. As we approached the expo floor at BlogHER, we were once again greeted by the pink affirmations. At first, The Mrs. booth was intimidating with all the luxurious decorations but then someone from The Mrs. team encouraged me to stand in front of what appeared to be a simple mirror. You could imagine after an 11-hour day the last thing I wanted to do was stare at my reflection. But with the support of The Mrs. team I decided to give it a whirl, putting the headphones on and stepping in front of the infamous mirror.
“Hello, Ms. Heidi. Aren’t you looking stunning today? [No, I look like I’ve been up for 20 hours] Look at your eyes. [My eyes? You mean my tired, makeup-smeared eyes?] Those bright green eyes are mesmerizing. Your sun-kissed brown hair [Ugh, it’s so flat, faded and frizzy, I know.], it complements your features and looks fabulous. Oh, and that smile. You are brightening up the room right now.” [Oh my god, people are watching. This is embarrassing.]
“No, Heidi. Keep looking at yourself. You are special. You are here for a reason. You have the strength to reach your dreams, both big and small. People who support you, who love you, those who are here to watch you grow into who you want to become, they surround you. Heidi, my dear, you are enough.” [Cue. Instant. Tears.]
Requiring me to take a selfie to win a lanyard? Ehh no, thanks. I keep track of my keys just fine. Asking me to take a selfie for empowerment and affirmation? You bet I’ll snap it. And I’m not just talking about Snapchat, which vanishes after 4 seconds. I will proudly snap my selfie, share it and continue to be inspired by the I am Enough message. I applaud and thank you, The Mrs., you said what I needed to hear, and I will continue to share the message because like me, everyone deserves to look in the mirror and see beyond their tired eyes.
Watch the story behind The Mrs. #ImEnough campaign here: